Learning Outcome
- Become fully familiar with the stages of the strategic planning process
- Understand the role of marketing in strategic planning
- Know how to define your vision, create a mission statement, perform a SWAT analysis and develop a strategy for achieving your goals
- Have an excellent understanding of the most common barriers to marketing planning
- Familiarise with the different types of marketing analysis
- Learn how to use auditing tools and carry out an internal marketing audit
- Deepen your knowledge of market segmentation, targeting and product positioning
- Know how to identify and evaluate your competitor’s strengths and weaknesses
- Understand the key factors that influence consumer behaviour
Description
Looking to gain the skills to develop a well-crafted, constructive marketing plan for your business? Then the Strategic Planning and Analysis for Marketing course is perfect for you. This step-by-step training course has been designed by industry experts, taking you through the strategic planning process in detail.
Whether you are an aspiring expert, Marketing Manager or Business Analyst, you will gain fundamental skills and knowledge needed to generate more sales for your business. It provides in-depth training and guidance on how to define your vision, create a mission statement, perform a SWAT analysis, and much much more.
By the end of the course, you will have the ability to develop a winning strategy for achieving your goals, with an understanding of how to use auditing tools and implement different types of marketing analysis. Not only that, but you will know about the factors that influence consumer behaviour and will have the expertise and knowledge to stand out from your competitors.
Certification
This course is CPD Certified by The CPD Certification Service. You’ll be eligible to apply for the CPD certified certificate once you complete the course
