Learning Outcome
- Understand the fundamental principles of Public Relations
- Learn how to differentiate between PR, advertising, and publicity
- Be able to organise and manage a PR department
- Use tactics and research when working with a client
- Gain the trust and honest opinion of a community
- Utilise the media to work positively for your client
- Appreciate the power of online media in PR projects
- Become skilled at handling potential PR crises
Description
Learn how to work with clients and positively manage their image by letting us train you to become a first-class Public Relations representative. The proliferation of social media and subsequent online public awareness means that your role in Public Relations can be the lynchpin to success or failure for a product, service, or person. We can coach you in this dynamic sector and ensure that you have the skills and knowledge to succeed in it. By taking this course, you will have every concept and tactic at your disposal.
This PR: Public Relations course will explain the definition and purpose of Public Relations, and what you can contribute to it. You will be taught proper tactics and research that can be applied to a client, along with ways to manage a potential crisis or interact directly with social media. Interactions with mainstream media will also be covered, as well as the social perception of Public Relations as “Spin Doctors”, and the ethics that will need to be considered in your role.
Certification
This course is CPD Certified by The CPD Certification Service. You’ll be eligible to apply for the CPD certified certificate once you complete the course
