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Learning Outcome

Description

Learn how to work with clients and positively manage their image by letting us train you to become a first-class Public Relations representative. The proliferation of social media and subsequent online public awareness means that your role in Public Relations can be the lynchpin to success or failure for a product, service, or person. We can coach you in this dynamic sector and ensure that you have the skills and knowledge to succeed in it. By taking this course, you will have every concept and tactic at your disposal.  

This PR: Public Relations course will explain the definition and purpose of Public Relations, and what you can contribute to it. You will be taught proper tactics and research that can be applied to a client, along with ways to manage a potential crisis or interact directly with social media. Interactions with mainstream media will also be covered, as well as the social perception of Public Relations as “Spin Doctors”, and the ethics that will need to be considered in your role.

Certification

This course is CPD Certified by The CPD Certification Service. You’ll be eligible to apply for the CPD certified certificate once you complete the course

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Course Curriculum

PR : Public Relation
Introduction to Public Relations 00:19:00
Concepts of Public Relations 00:20:00
Management and Organisation of Public Relations 00:19:00
Public Relations Tactics and Research 00:28:00
Major Fields of Public Relations Practice Part I 00:22:00
Major Fields of Public Relations Practice Part II 00:22:00
Social Media and PR 00:20:00
Crisis management 00:28:00
Ethics & Professionalism in Public Relations 00:14:00
Mock
Mock Exam – PR : Public Relation 00:20:00
Final
Final Exam – PR : Public Relation 00:20:00
Assignment
Assignment – PR : Public Relation 2 weeks, 2 days

80-83 Long Lane, London, UK, EC1A 9ET
Phone number: 020 3744 4535
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